Keeping in step with the current marketing strategy trends isn’t just a great asset to have. This is rather a part of business survival in a world crowded with small and large businesses. It is necessary to define prospects for the further growth of your small business in lieu of simply focusing efforts on the present-day competition.
ATHC understands the necessity of staying current with marketing and technology trends. After all, it is a must for small to medium-sized businesses if they want to expand and flourish properly. The alternative funding leader also understands that while these efforts will eventually pay off, staying ahead of the competition can be costly. Keeping that in mind, ATHC is committed to cover the needs of its clientele. Here, owners of SMB can always get information on current business trends and find alternative lending solutions.
Let’s take a look at a few business marketing strategies that lead to success:
Big Data for Small Businesses
Many SME business owners have the misconception that this particular marketing strategy is simply a push to become data-driven. As a result, they would simply allow big data and a few analytics tools to make all the business-related decisions. The majority of businesses do not have the high-end, big data tools or specialized staff on hand to make this a plausible scenario.
In reality, businesses with a marketing strategy aimed at success are pairing their data-born insights with their existing knowledge of applicable trends. These businesses also implement easy-to-understand analytics tools that assist in making sense of the data. This is a far more realistic approach. You can achieve the best results with no need to purchase an overly expensive IT overhaul or invest in something that will not bring a great return.
Conquer One Social Medium
Social networks are a great way to promote your brand, gain new customers and propagate information about your services. There are a lot of social media, and many businessmen elaborate marketing strategies to cover all networks. This is quite understandable. But trying to keep posting on Facebook, Twitter, LinkedIn, Instagram, Pinterest and Google, you can become soon exhausted. Eventually, you will not succeed at any site. It’s much more efficient to choose one channel that is most often visited by your target audience.
For example, if your customers are constantly commenting and retweeting your posts on Twitter, but not so much on Instagram, focus on Twitter. If you are a photo studio owner, an artist, or a graphic designer, it might be better for you to settle down in Pinterest.
What you can do right now:
Check which of your social networks has the biggest engagement.
Use social media tools. Hootsuite and Buffer will help you schedule posting. Mention will provide convenient dashboards for monitoring keywords. NewsAlloy, FeedBucket, news aggregators, will keep you properly informed.
Use Video Content in Your Marketing Strategy
Video marketing has proven its value as an extremely powerful and compelling way to deliver interesting content and boost consumer loyalty. Recent research reflects that approximately 79% of consumers prefer to watch content instead of simply reading it.
This research has also shown that consumers prefer to receive content-based marketing messages rather than messages that are considered ad-based. Marketing with good content is considered informational and engaging. In contrast, a large percentage of today’s consumers finds ad-based messaging interruptive and irritating.
Video marketing can be done within the realms of a realistic small business budget. There are a number of creative ways to implement this marketing strategy without attaching a major expense. The power of delivering video content continues to build momentum. This is an essential addition to your business growth strategy.
What Can ATHC Do for You?
Marketing & tech trends come and go, but in order to properly capitalize on growth, you must stay current. Mobile will continue to be entrenched within the business world, so be sure that your business is well supported.