Finbridge intends to provide lower cost capital to alternative lenders operating & transacting in merchant cash advance (MCA) and other short-term micro financing environments. The market is currently estimated at $30-$60 billion with $120 billion underserved. Finbridge Holdings’ funding model provides ISOs with variable financing opportunities from $250,000 to $5,000,000. Currently, lower to mid tier Independent Sales Organizations (ISO’s) are predominantly funded by private equity.